Build a Form and Embed It on Your Website

The Form Builder makes forms for your website: a contact form, an enrollment application, or a sign-up for a ground school. Every submission becomes a lead in CRM > Inbound Leads. You can have up to 4 forms.

Build the form

1. Open CRM > Widgets and choose Form Builder Widget.
2. Enter a Form name, such as "Enrollment form".
3. Pick a Style, Header color, Font, and Embed width to match your site. Add a Subtitle if you like.
4. Click Add field and pick a type. Field types include:
   • Name, Email, Phone, Address, Short text, Long text, Number, Weight (lbs), Website
   • Dropdown, Radio, Checkbox, Date, Time
   • Timeslot booking and Availability ranges to collect when someone wants to fly
   • Section, Banner image, Formatted text, and Link for layout
   • Payment and Payment options to take a payment with the form
5. Click a field to edit its Label, Placeholder, options, and whether it's Required. Drag fields to reorder them.
6. Check the Live preview.
7. Click Save and publish. The live form opens in a new tab.

Embed or share it

1. Click Copy in the toolbar. It's available once the form is published.
2. Choose HTML embed to paste the form into your website, or Public link to share it in an email or social post.
3. Click Copy.

After you edit a published form, click Update live to push the changes.

Track ad conversions

Click Pixel to add a Google Ads conversion ID and label, or a Meta pixel ID. A conversion fires each time someone submits the form.

What happens on submit

The visitor sees a thank-you message, and a new lead appears in Inbound Leads with the source Form submission and their answers attached.

Tips

• Click Build Another Form to start a new one. The strip at the top shows your forms and which ones are live.
• For discovery flights, the Discovery Flight widget has packages and instructor selection built in.

Troubleshooting

• Payment fields don't take payments. Connect Stripe in Billing first. Until then, visitors can still submit without paying.
• Copy is grayed out. Publish the form first with Save and publish.
• Deleting a form stops its embed link from working. Leads already received stay in the CRM.